Action in partnership with the Frank & Charles hamburger, from São Paulo, will record romantic messages on the hamburger bun.

With social distancing, Valentine's Day will be a little different this year, with many couples celebrating the date apart. With that in mind, Heinz wants to help some people to make a special surprise for their lovers: the X-Declaração, an action conceived by Agência Africa in partnership with technology producer Bizsys.

In partnership with the Frank & Charles hamburger shop, in São Paulo, starting today, 06/09, lovers will be able to comment on Heinz's Instagram which message they would send to their partner on Valentine's Day. Some of them will be invited by the brand to send the X-Declaration with the romantic message engraved on the hamburger bun on 12/06.

“Sending a hamburger to a boyfriend or girlfriend is, in itself, a proof of love. Despite the delicate moment we are living, June 12th is a date of great love that will be more difficult for many couples. Our goal is to help spread this feeling of romanticism and bring people together with a special and personalized statement, with lots of flavor and lots of Heinz ketchup”, declares Raquel Lo-Buono, Brand Building Manager at Kraft Heinz Company Brazil.

To participate in the romantic game, just interact with the brand's Instagram profile and live in the state of São Paulo.