Christmas at Palácio Avenida gets an app with interactions
Christmas at Palácio Avenida gets an app with interactions
20-12-2019
VIA Mobile Time, G1/Globo
This November, Bradesco launched the Bradesco Christmas app (Android, iOS) which brings information about one of the most visited year-end events in Brazil, the Christmas at Palácio Avenida, in the Historic Center of Curitiba. Known for its light show and Christmas choir with children, the event has nine performances between December 6th and 22nd that take place from 8:15 pm to 8:45 pm.
However, presentations are not daily. They take place three times a week (Friday, Saturday and Sunday). With this, the purpose of the app is to bring information about the presentation schedule, so people don't miss the long-awaited event.
Created by Bizsys together with Bradesco, the app has notifications to inform about the time of presentations, information about the choir, the bank's Christmas event agenda at its branches, exclusive stickers to use in messaging apps, historical information of the event and even the option to paint the Avenida Palace in the app and see the design reproduced in the Light Show.
With one of the main Christmas events in Brazil, Curitiba receives thousands of tourists annually. In addition to the Palácio Avenida Light Show, the city has more than 130 Christmas attractions, such as concerts and historical presentations – which are not in the app.
According to the Municipal Tourism Institute, 615,000 people attended the event in 2018. Of this total, 92,000 were tourists, an increase of 54% compared to 2017. For 2019, the city expects to have a 15% increase among visitors to out of town.
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