Fernandão's voice

Adidas

Fernandão's voice

Adidas

The launch of Internacional's reserve team shirt featured an emotional tribute. Surprising fans, a voice recognition and reconstruction algorithm brought Fernandão's voice transmitting an unprecedented message. A voice recognition and reconstruction algorithm was developed. The system was used to collect data from audio interviews with Fernandão. With this, the tool generated an electronic voice with a tone close to the timbre and intonation of the former striker. In other words, Fernandão's voice was artificially simulated and gave life to the text that was never read in life by the former player.

“We used artificial intelligence and several audio files from Fernandão's interviews to build the algorithm and make it capable of reproducing the former player's speech in the film. The message brings all the emotion to the fan, as if he were the idol himself giving his unprecedented testimony to Colorados all over Brazil”, defends Rodrigo Cassino, CEO of Bizsys.

In addition to the recreated voice of Fernandão, the launch had the presence of Enzo Costa, son of the former number 9 of Inter. Iarley, a teammate in 2006, was also in the photo shoot used to promote the shirt.

Card

Project: Fernandão's Voice
Cliente: Adidas
Parceria: EA
Year: 2021

AI

©2020 BIZSYS

432 Dom João V St.
Lapa – São Paulo

+55 (11) 3288-2121

©2020 BIZSYS

432 Dom João V St.
Lapa – São Paulo

+55 (11) 3288-2121