80% of vision diseases can be prevented or cured when discovered first, but 57% of men believe they don't have eye problems. Only 28.4% of people visit their ophthalmologists once a year as recommended. How can we convince them to take the exams?
ESPN created an action that united the football universe together with the need to mitigate this problem. On a digital panel installed in a bus shelter, we did vision tests on a football-related quiz.
The project won Silver and Shortlist awards at Cannes Lions.