Eye Test

Espn

80% of vision diseases can be prevented or cured when discovered first, but 57% of men believe they don't have eye problems. Only 28.4% of people visit their ophthalmologists once a year as recommended. How can we convince them to take the exams?

ESPN created an action that united the football universe together with the need to mitigate this problem. On a digital panel installed in a bus shelter, we did vision tests on a football-related quiz.

The project won Silver and Shortlist awards at Cannes Lions.

Card

Project: Eye Test
Cliente: ESPN

Cannes Lions 2016
Silver Cannes Lions (Cyber – Branded Tech – Digital Billboard)
Shortlist Cannes Lions (Outdoor – Ambient – Digital Screens)

OOH

©2020 BIZSYS

432 Dom João V St.
Lapa – São Paulo

+55 (11) 3288-2121

©2020 BIZSYS

432 Dom João V St.
Lapa – São Paulo

+55 (11) 3288-2121