The GPP Flare Experience is a digital experience conceived by Area 23 and Bizsys development, which demonstrates the suffering of patients living with Psoriasis.

Through the visual metaphor of the erupting volcano, the experience demonstrates the moment a patient suffers a crisis of Generalized Pustular Psoriasis (GPP), also presenting content instructing on the particularities of the disease.

Animations take place throughout the site representing the reality of GPP. For example, when the contents are opened, the volcano will collapse and the “fire indicator” will go out.

In the last stage of the content journey, the user can also explore a video filter, immersing himself even more in the experience.

Check out the experience:

behindtheflare.com