#BatuqueChallenge
Chevrolet
#Batuque Challenge
Chevrolet
Carlinhos Brown invited everyone to participate in #BatuqueChallenge by tapping on the special steering wheel we developed for Chevrolet, in partnership with WMcCann and Isobar's digital media strategy.
Making a big debut on TikTok, the automaker cast Brown on the mission of drumming on a steering wheel adapted from an electronic drum, which turned it into a musical instrument. In the adaptation, the rim was filled with a sensor responsible for different parts of the percussion instrument, so that, when tapping your fingers on the steering wheel, it is possible to hear different sounds, reproduced in the car's loudspeaker.
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