Rexona put people to ride on Paulista Ave. In a sampling action, the public was challenged to ride a spinning bike until the machine released the product. After completing a brief registration, the participant had 30 seconds to pedal the bike to a certain level to win a Rexona Clinical Aerosol Female or Male. 

The initiative encourages consumers to exercise and aims to show the resistance of the new Rexona Clinical Aerosol.

“This interactive action is part of the great launch campaign for the Novo Rexona Clinical Aerosol, the biggest innovation in recent years in the antiperspirant category”, says Andreza Graner, brand marketing manager.

The initiative created by the Mullen Lowe agency and by Otima was developed by Bizsys.