Acessibility Mat - Ford
Ford Brasil
Acessibility Mat - Ford
Ford Brasil
A prototype that promises to bring more freedom and mobility to people's lives. The Accessibility Mat (Ford Accessibility Mat) is the prototype of the Ecosport trunk mat, redesigned to function as a portable access tool for wheelchair users. It also works as an accessibility mapper, recording the location where the user uses the Accessibility Mat.
As the chair passes, the pressure sensor installed on the mat is activated, recording the geolocation in the user's application via Bluetooth®.®.
The project received recognition from three awards, the Clio Awards, the D&AD Awards and 4 Cannes Lions categories.
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Cannes Lions 2019
Silver Cannes Lion (MOBILE)
Bronze Cannes Lion (DESIGN)
Bronze Cannes Lion (Brand Experience
& Activation)
Bronze Cannes Lion (Sustainable Development Goals)
2 ShortList Cannes Lion (Brand Experience & Activation)
1 ShortList Cannes Lion (Design)
2 ShortList Cannes Lion (Direct)
1 ShortList Cannes Lion (Innovation)
3 ShortList Cannes Lion (Mobile)
1 ShortList Cannes Lion (Sustainable Development Goals)
Wave Festival 2019
GrandPrix (Brand Experience & Activation)
Ouro (Design)
Prata (Direct)
Bronze (Mobile)
D&AD Awards 2019
Yellow Pencil / Digital Design / Internet of Things