110th Anniversary

Johnnie Walker

110th Anniversary

Johnnie Walker

To celebrate 110 years of the iconic Striding Man, Johnnie Walker decided to bring the brand's symbol to life. The most famous walker in the world can be seen and interact with the consumer through an OOH media installed in some parts of São Paulo. Enabled with motion sensor technology, the digital screens triggered an animation that followed pedestrians as they walked, giving the sensation that the walker followed them. Each canvas exposed a different era of the Wanderer, celebrating the different visual styles in which he has performed.

Card

Project: 110th Anniversary
Cliente: Johnnie Walker
Partnership: CP+B

Cannes Lions 2019
Bronze Cannes Lion (CRAFT)
ShortList Cannes Lion (Industry Craft)

©2020 BIZSYS

432 Dom João V St.
Lapa – São Paulo

+55 (11) 3288-2121

©2020 BIZSYS

432 Dom João V St.
Lapa – São Paulo

+55 (11) 3288-2121