Bringing the physical and digital experience together, TokStok teamed up with Pinterest and created an interaction experience entirely focused on decoration. In TokStok stores the Pinterest “Pin It” button was installed on the demo furniture. The button is synchronized with the Pinterest app, and when clicked, it takes the customer to a Pin inside the platform with the mobile photo. The ability to pin the mobile appeals to the behavior of most users of the app, who use it as an inspiration tool and as a list of possible future purchases. The project won the Cannes Lions Bronze Awards in the Branded Tech - Tangible Tech category, and Bronze in the Social - Social Business category.