#MyCalvins

Calvin Klein

#MyCalvins

Calvin Klein

Agência We, in partnership with Otima, the company responsible for the media of bus shelters in the capital, creates a special action for the launch of the new Calvin Klein Jeans campaign in Brazil.

Unveiled on the media platform at the bus shelters, the initiative intelligently showcases different stories of love, lust and sexual desire from real people by combining encounters via text message. The hot conversations reproduced in the relationship app appear in a loop over the photos taken in New York by the lens ace Mario Sorrent, reinforcing the campaign's concept: “Real text, real stories”.

The ads feature names like Grace Hartzel, Ethan James Green, Aya Jones, Julia Van Os, Piero Mendez, Alessio P., Imaan Hammam, Harmony Boucher, Torin Verdone, Laura Julie, Noma Han, Jaime Carpena, Tiana Tolstoy, Reid Rohling ,besides the couple of actors and lovers in real life, Will Peltze Kenya Kinski Jones, daughter of music mogul Quincy Jones with actress Nastassja Kinski.

The idea is that people are impacted on the streets by the universe of virtual relationships and realize the evolution of dating and sex over time, with real stories from young adults in cities like New York, London, São Paulo and Seoul.

The action will be exhibited at points of great circulation in the city of São Paulo, such as Av. Paulista and Av. República do Líbano, among others.

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Project: #MyCalvins
Client: Calvin Klein
Partnership: We /Otima
Year: 2015

©2020 BIZSYS

432 Dom João V St.
Lapa – São Paulo

+55 (11) 3288-2121

©2020 BIZSYS

432 Dom João V St.
Lapa – São Paulo

+55 (11) 3288-2121