Unforgettable Shots
Shopping SP Market
Unforgettabla Shots
Shopping SP Market
The Caminho de Volta project placed photos of missing children in the parking lots of Shopping SP Market, relying on the habit of drivers to take photos of the parking spot. So they ended up being volunteers in the search for the children and could share the photos on social media.
The project received the Cannes Lions 2015 in the categories Ambient - Transit, Use of Ambient Media: Small Scale, Wayfinding & Signage.