With an original story written by Marcelo Rubens Paiva, Trip Book tells the adventure of a couple who decide to relive the honeymoon trip they took many years ago.
The destination city, however, changes according to the reader's location. Through GPS, the book detects the location and changes the references of streets, parks and tourist spots, keeping the same main plot. If you travel while reading, the story travels together, in a great context to promote the Smiles frequent flyer program.
Projet: Trip Book
Cannes Lions 2015
• Shortlist Cannes Lion (Media Product & Service Travel, Entertainment & Leisure)
• Shortlist Cannes Lion (Media – Use OF Media – Use Of Branded Content & Sponsorship)