The Kanui project in partnership with The Salvation Army and Samaritan's Feet intends to distribute sneakers to the most needy. When the customer makes a purchase at Kanui, the product arrives in a box with a special stamp. With this stamp, the box could be returned with a used shoe donation that was sent directly to collection centers.

The project won the bronze award at Cannes Lions 2015 in the Product & Service - Charities category.