First Step Project

Kanui

First Step Project

Kanui

The Kanui project in partnership with The Salvation Army and Samaritan's Feet intends to distribute sneakers to the most needy. When the customer makes a purchase at Kanui, the product arrives in a box with a special stamp. With this stamp, the box could be returned with a used shoe donation that was sent directly to collection centers.

The project won the bronze award at Cannes Lions 2015 in the Product & Service - Charities category.

Card

Projeto: Firt Step Project
Cliente: Kanui
Partnership: Africa
Year: 2015

Cannes Lions 2015
Bronze Cannes Lions (Media – Product & Sservice – Charities (Incl. Fundraising, Donations & Appeals))

©2020 BIZSYS

432 Dom João V St.
Lapa – São Paulo

+55 (11) 3288-2121

©2020 BIZSYS

432 Dom João V St.
Lapa – São Paulo

+55 (11) 3288-2121