The scenographic elements and the somber atmosphere of the series Desalma, an original production by GloboPlay, have just gained the urban furniture and streets of Rio de Janeiro (RJ) and São Paulo (SP).
The activation has a subscription from Altermark, a company specializing in OOH media planning, we from Bizsys, a technology producer focused on the advertising market, and Clear Channel, an Out of Home Media platform.
The challenge was to transfer the suspenseful atmosphere of this series to the streets through Out of Home media.
The original inspiration came from the setting of the home of the main character, The Hague Lachovicz (Cássia Kiss). We were able to completely transform the OOH assets and bring the sense of mystery that the series created to audiences on the streets.
Project winner of two Muse Awards.
Muse Awards 2021
Gold (Outdoor Advertising)
Silver (Outdoor Advertising)