To give the initiative a boost, Sapient AG2 created a campaign that brings the concept “Unlock this Achievement”

The communication started with action whereby the “streamer” TheDarkness received a custom kit with the limited edition Trident Xbox Game Pass and a controller created especially for him, brought by a drone, during a live on Twitch (watch below).

“The entire campaign was made from gamer to gamer, both in language and in the names and platforms chosen. Gaming territory doesn't have to be limited to technology brands. We are very happy to be able to enter it in such a natural and authentic way with this partnership”, believes Rodrigo Marangoni, ECD at Sapient AG2.

The technological production of the action is signed by Bizsys.

The campaign also features films and other pieces for digital media.