Is It Or Isn't It Big Mac?

McDonald’s

Is It Or Isn't It Big Mac?

McDonald’s

This special action by McDonald's caused controversy. The restaurant has been on the streets asking the question: Is Big Mac Bacon or is it not Big Mac? The campaign to launch the new snack featured an interactive digital panel where the public could vote their opinion and follow the partial result in real time. It also featured a lenticular technology panel that showed the two snacks and their hashtags.

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Project: Is It Or Isn't It Big Mac?
Client: McDonald’s 
Partnership: Otima
Year: 2017

©2020 BIZSYS

432 Dom João V St.
Lapa – São Paulo

+55 (11) 3288-2121

©2020 BIZSYS

432 Dom João V St.
Lapa – São Paulo

+55 (11) 3288-2121